One engineer. Years building production software, a live SaaS that ski shops depend on, and a habit of finishing what he ships.

I spent years building production software before founding Reiter Solutions in June 2026.

That is where I learned how production software earns trust: systems that large organizations rely on, where the unglamorous engineering matters more than the demo. Today the studio’s flagship is FlowState, a live multi-tenant SaaS that ski shops use every day to run their service operations. I designed it, built it, deployed it, and I keep it running.

But I learned how systems hold together long before I learned to ship software. I learned it on the water.

I grew up racing sailboats at a national level, competing across the country, and was recruited to race for Georgetown’s varsity team. We won the national championship my freshman year, and the success kept coming through all four. By senior year I was captain of our 50-plus person coed team, was named an All-American, and we finished second at the ICSA Team Racing National Championship. I graduated with a Bachelor of Science in Computer Science, which is where the two halves of this studio come from: a decade of keeping fast systems fast, and the engineering to build them.

I have also been a surfer my whole life, and both sports come down to one quiet, ruthless idea: flow. Laminar flow is the smooth, attached current that runs along a foil, a sail, a hull, a fin, the rail of a surfboard. When the flow stays attached, the foil works, and momentum compounds with almost no effort. Trim it wrong and the flow separates. You stall. And once you have stalled, getting back up to speed is far harder than it ever was to keep it.

That is not a metaphor I went looking for. It is just how I see things now. A business runs on the same physics. When the systems are trimmed right, work moves cleanly from one step to the next, nothing separates, and the whole operation carries speed. When a tool fights the way you actually work, or two systems refuse to talk, the flow detaches. Things stall. People paper over the gap with spreadsheets and re-keyed data, and the drag only grows.

So that is the work I do: I find where a business has separated from its own flow, and I build software that keeps it attached. Not the software a vendor wishes you ran, the software your operation actually needs to keep moving. I care about the line it holds under load, the edges most people skip, and whether it still runs clean a year after launch.

I build the way I race. Read the conditions, commit to a line, stay attached, and keep the momentum compounding.